2025 —
Maybe Comic Sans is Feminist Afterall
Master thesis, research, curation, scenography, writing, editorial and type design
The project offers a critical and feminist reinterpretation of the history of graphic design through a simple question: Who decides what is considered "good taste" in design, and to the detriment of which voices, and which bodies?
Based on an investigation conducted as part of my thesis with the same title, the project aims to deconstruct the aesthetic norms inherited from European modernism and questions the male, white and Western authority that imposed them. From the rejection of ornament to the colonial and gendered logics that have shaped our tools, the aim here is to highlight what "good taste" seeks to erase.
With humor, often invovlving memes, interviews, quotes, absurd lines of code, and typographic interludes, the video essay, the archive exhibition, and the printed object of the thesis invite us to think of ornament not as excess, but as a language. A logic. A refusal.
Time for the video essay: 5min40s
Pictures by
Martino De Grandis.
Developped within the framework of the MA in Visual Arts, Critical, Curatorial and Cybermedias studies at HEAD Geneva.2022 —
De mémoire de rose.
Master thesis, research, scenography, writing, packaging and publication design.
A research exploring the conceptof androcentrism in graphic design through a celebration of the aesthetic tied to femininity and a critique of its removal from the so-called
unisex design.
«De mémoire de rose, on a jamais vu mourir un jardinier » («
To the rose’s memory, we have never seen a gardener die »), The project derives its title from this French proverb that encapsulates the essence of individual perception.
Typefaces used:
Erotica by Maximiliano Sproviero,
Helvetica Neue by Max Miedinger,
Ogg by Lucas Sharp with Connor Davenport.
Dimensions: 21 × 21 cm
Number of pages: 80
Pictures by yours truly and
Ayoub El Bardii.
Developped within the framework of the MA in graphic design at ESAV Marrakech.2023 — Pas carré, ni collé
Installation & poster design.
This display weaves together the myriad of internet discussions on work fatigue and anti-work sentiments with stark statistics about the post-COVID great resignation, and Bob Black's seminal essay, "The Abolition of Work."The installation is an invitation to contemplate the societal shifts around labor.
Exhibited at LiveInYourhead, HEAD - Geneva.
2022 — Maghribi Next
Typography design
Arabic font design inspired by the maghribi style of calligraphy, notably the rounded stem tips and the even thickness of the letterforms.
2024 — Look what she made me do
Research, writing, layout/zine design
A look on the intersection of taylor swift, critical theory and neoliberalism in the form of a personal essay printed on a pamphlet. written by yours truly.
Size: A3
fonts used:
- IM Fell DW Pica by Igino Marini
- Carol Gothic by Alexander Lubovenko & Alexandra Korolkov
- PF Pixelscript by Babis Touglis.
2021 — La Tribune Noire
Collage design, art direction, motion design
La Tribune Noire is an online pop up store based in Hamburg with the aim to give black entrepreneurs and creatives a proper stage, highlighting their entrepreneurship and creativity.
For this collage video was made to reflect the idea of chasing the magical feeling of creation, that can start from something as small as our 2 hands to something as big as buildings, through different forms of art.
With the keywords being : Minimalistic, bold, afro-futurism, surrealism.
2021 — Bratz Next
Type design, layout design.
Bratz Next is a sans serif display typeface inspired by the Bratz logo. It provides a different take on its design by keeping the fun essence of the brand while also making it easier for use.
2023 — Dual Vision
Brand design, webdesign, layout design
Dual Vision is a duo of wedding photographers based in Marrakesh. Wanting a fresh but simple logo, the proposition that stuck was the blending of calligraphic style of Filmotype Yale, customized to match the weight of the serif typeface, Channe.
2021 — Chiki
Type design, layout design
A Tifinagh Display font design for a fashion magazine.
Chiki type strives to convey a sophisticated tone made to enhance every design throughout the publication.
2022 — En Toutes Lettres
Website redesign
En Toutes Lettres is an independent publishing house, specializing in the publication of essays by writers, researchers and journalists.
The concept of the redesign is the hyperfocus on on the content through a brutalist approach.
